The story of the Beano is, quite simply, extraordinary. First published in July 1938 this iconic British comic has been continuously published weekly ever since. In September 2009 the 3,500th issue was published, making the Beano the longest-running weekly comic in the UK. Almost always the number one annual in the UK, the Beano annual is consistently the benchmark against which all other annuals are judged.

As part of their plans Beano Studios are looking to agree a new publishing licence for the classic Beano franchise. The licence will cover fiction, sticker, activity and novelty books, including books for children and adults.